Q-comm boom leaves brands in queues

This has made their evaluation and onboarding processes more stringent.

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Government officials, business leaders and journalists deliberately mislead them. This average number has increased 11 points since 2021.

It also underlined confusion over credible information -- 63% said it's becoming harder to tell if news was produced by a respectable source or from attempted deception.

Alarmingly, four in 10 respondents -- 53% of those aged 18-34 -- approved of one or more forms of hostile activism to bring about change, which includes attacking people online, intentionally spreading disinformation, threatening or committing violence, and damaging public or private property.

Other key findings included a lack of trust in top economies. Five of the largest 10 global economies were among the least trusting nations on the Trust Index: Japan (the least trusting at 37%), Germany (41), the UK (43), the US (47) and France (48).

Founders say these platforms prioritize brands that demonstrate strong sales performance, significant market presence and robust consumer demand, leaving less room for smaller or newer players.