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Now AI 'cuts' it

Financial Express Kochi

|

August 24, 2025

Director, actor, editor, effects — with AI films, there's just one boss

- SUGANDHA MUKHERJEE

THE FIRST PUBLIC projection of moving pictures to a paying audience was by the Lumière brothers in 1895. The movies were in black and white, with no sound and just a minute long. By the 1920s, the US was producing an average of 800 feature films annually. Fast-forward to a century later, the largest film industries by number of feature films produced were those of India, the US, China, Nigeria, and Japan. Throughout this period, film production has relied on a familiar mix of actors, directors, cameras, and crews. But a new wave of artificial intelligence tools is beginning to rewrite the grammar of cinema.

India, one of the world's most prolific film markets, has become an early adopter of AI-driven storytelling. Several creative management and entertainment companies have been developing AI-generated 'microdramas' based on mythology, such as the Ramayana and Bhagavad Gita. The vision: multi-hundred-episode formats produced at scale, designed for mobile viewing. StudioBlo, an independent outfit, has experimented with mythological adaptations, including a retelling of the story of Narasimha, the half-man, half-lion deity.

FLERE HISTORIER FRA Financial Express Kochi

Financial Express Kochi

Tejas fighter jet crash hits India’s export ambitions

THE CRASH OF TEJAS fighter in front of global arms buyers at the Dubai Airshow is the latest blow to a key national trophy, leaving the jet reliant on Indian military orders to sustain its role as a showcase of home-built defence technology.

time to read

1 min

November 24, 2025

Financial Express Kochi

Premium for ‘experience’ widens in realty projects

Branded developers rake it in with the promise of quality

time to read

1 mins

November 24, 2025

Financial Express Kochi

When tech comes calling

THE TUMULTUOUS CHANGES taking place in the hospitality industry in the context of AI intervention calls for recognition of the new realities for managing the business. It is not an easy task to have AI engaged at every level in the business. Traditionally managed by multitudes of grey-collared personnel, if leaders can get the human-AI partnership work for all, it could be a game-changer.

time to read

2 mins

November 24, 2025

Financial Express Kochi

Meta pulled up for hiding mental health harm claims

US COURT FILINGS ALLEGE

time to read

3 mins

November 24, 2025

Financial Express Kochi

Pulses imports plunge 45% in April-October

IMPORTS OF PULSES have contracted in the eight months through October as domestic production improved, reports Saikat Neogi.

time to read

1 min

November 24, 2025

Financial Express Kochi

Agritech funding plunges over profitability concerns

INDUSTRY EXPERTS EXPECT REVIVAL IN 2026

time to read

2 mins

November 24, 2025

Financial Express Kochi

LNG import bill declines 13% to $8 bn in Apr-Oct

EXPENSE EASES

time to read

1 mins

November 24, 2025

Financial Express Kochi

Qualcomm’s pitch for PC upgrade wave

INDIAN ENGINEERING IS at the heart of Qualcomm’s new Snapdragon X2 Elite and Extreme chips, which will power next-generation Windows PCs in the coming months.

time to read

1 mins

November 24, 2025

Financial Express Kochi

Purple Ascent

HOW ALATE-NIGHT IDEA TURNED INTO A BEAUTY POWERHOUSE, TAKING THE PERSONAL CARE PLATFORM FROM A SIX-MEMBER LOFT OFFICE TO A DATA-DRIVEN GIANT

time to read

4 mins

November 24, 2025

Financial Express Kochi

States’ capex likely grew 10% in April-October

CAPITAL EXPENDITURE BY state governments likely grew 10% on-year in the first seven months of the current financial year, but revenue expenditure growth was a modest 4% during the period.

time to read

1 mins

November 24, 2025

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