Minutes Has Higher Average Order Value Than Other Q-Comm Players

Kart was late in entering the quick commerce space.

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Though its vertical, Flipkart Minutes, which is headed by Neeraj Biswas—the co-founder and former CEO of BigBasket—in an interview with Azeem Hussain, Biswas discusses how the company is leveraging Flipkart’s existing strengths to chart a differentiated path in this high-stakes, rapidly evolving space.

How is Flipkart Minutes performing compared to other quick commerce platforms?

We are seeing significantly higher average order value (AOV) than any other competitor in this space, at least among those who report publicly. That’s largely because of the kind of customer Flipkart already attracts. People come to Flipkart with a mindset to purchase high-value items, be it fashion, electronics, or lifestyle goods. That behavior carries over even when they engage with our quick commerce offering. While other platforms have grown their AOVs gradually from a lower base, we have had the advantage of starting from a stronger point. Even as we ramp up our daily essentials business, which tends to bring AOV down while boosting order frequency, we have managed to stay ahead of industry benchmarks.

What is the AOV you are targeting to make the model sustainable?