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Look who's chasing the ad buck
Financial Express Kochi
|June 23, 2025
As ads hit WhatsApp updates, marketers weigh reach against risk
WHATSAPP'S DECISION TO start generating revenue from advertising is a strategic shift. After years of operating ad-free, the world's most-used messaging app with over 853 million users in India alone is joining Meta's other platforms — Facebook and Instagram — to display ads. These short-form ads will appear in its Updates tab between user-generated statuses and channel posts.
Think of it as Instagram Stories but with a personal inbox proximity. "Even if WhatsApp captures 5-10% of Meta's estimated ₹16,000-crore India ad revenue, they're looking at ₹800 to 1,600 crore in spends," says Abhishek Gupta, joint managing director at BEI Confluence. "Much of it will come from D2C brands, edtech and government campaigns."
Denne historien er fra June 23, 2025-utgaven av Financial Express Kochi.
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FLERE HISTORIER FRA Financial Express Kochi
Financial Express Kochi
IMF directors urge India to replenish fiscal buffers
WHILE FISCAL CONSOLIDATION has progressed, achieving the fiscal deficit target remains challenging, necessitating disciplined spending and strengthened fiscal buffers to safeguard stability, the International Monetary Fund executive board directors in their report.
1 min
November 27, 2025
Financial Express Kochi
Change mindset for manufacturing push: Godrej
WE ARE LOOKING TO LIMIT PRICE INCREASES TO ABOUT 5-7% POST NEW BEE NORMS
1 mins
November 27, 2025
Financial Express Kochi
Google Cloud sees govt tie-ups rise
· Cybersecurity threats & DPDP compliance fuel demand surge
1 min
November 27, 2025
Financial Express Kochi
When humans & Al create value together
WE'RE AT AN inflection point.
1 mins
November 27, 2025
Financial Express Kochi
SBI’s NIM target of 3% safe even if RBI cuts rate: Setty
STATE BANK OF India is confident of achieving its 3% net interest margin (NIM) guidance even if the Reserve Bank of India (RBI) decides to cut the repo rate by 0.
1 mins
November 27, 2025
Financial Express Kochi
US-Russia talks gain momentum
A SENIOR KREMLIN official confirmed Wednesday that US special envoy Steve Witkoff is set to visit Moscow next week as efforts to find a consensus on ending the nearly four-year war between Russia and Ukraine pick up speed.
1 min
November 27, 2025
Financial Express Kochi
UK cuts tax-free allowance for cash savings
BRITISH FINANCE MINISTER Rachel Reeves delivered a budget on Wednesday that will take more tax from workers, people saving for a pension and from investors to give herself more room for meeting her borrowing targets.
1 mins
November 27, 2025
Financial Express Kochi
Reliance JV to build AI data centre
THE ANDHRA PRADESH government has assured full support for the Digital Connexion project, including assistance with land allotment, power infrastructure, connectivity,and timely clearances.
1 min
November 27, 2025
Financial Express Kochi
Indices near all-time high as bears go into hiding
· DIIs pump in ₹7 lakh crore, highest in a year
1 mins
November 27, 2025
Financial Express Kochi
When tax meets technology
Tax is one area where the govt has moved far ahead in adopting technology and digitisation. Professionals must catch up with the digital architecture in place
3 mins
November 27, 2025
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