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House of brands' model under pressure as growth slows down
Financial Express Kochi
|February 19, 2025
Acquisition and subsequent return of brands a challenge for new-age companies
NEARLY THREE YEARS after direct-to-consumer (D2C) startups rushed to build a "house of brands" model, many are struggling to scale efficiently. The Good Glamm Group, which aggressively acquired several D2C beauty and personal care brands, is reportedly facing a severe cash crunch. As it seeks to raise capital, the company is exploring the sale of brands like Organic Harvest and The Moms Co. In a significant development, Sirona Hygiene, acquired by Good Glamm for ₹450 crore in an all-cash deal in October 2024, has now been reacquired by its original founders.
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