Mercedes-Benz sold a car every 6 mins this Navratri

GST REFORMS DRIVE LUXURY CARMAKER’S BEST-EVER SEPT SALES

- SWARAJ BAGGONKAR

MERCEDES-BENZ, INDIA'S largest luxury car brand, on Monday announced a recordbreaking September, selling one new car every six minutes during the recently concluded Navratri period at an average price of %1 crore, marking the best-ever performance for the three-pointed star brand.

Though the July-September quarter was MercedesBenz India’s strongest yet, with sales of 5,119 units, nearly half of this — over 2,500 units — came in the final nine days of the quarter.

This surge lifted the company from the red, as total sales in the same quarter last year stood at 5,117 units. Buyer sentiment ahead of the Goods and Services Tax (GST) rate correction had been subdued due to multiple price hikes.