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Look who's chasing the ad buck
Financial Express Hyderabad
|June 23, 2025
As ads hit WhatsApp updates, marketers weigh reach against risk
WHATSAPP'S DECISION TO start generating revenue from advertising is a strategic shift. After years of operating ad-free, the world's most-used messaging app with over 853 million users in India alone is joining Meta's other platforms — Facebook and Instagram — to display ads. These short-form ads will appear in its Updates tab between user-generated statuses and channel posts.
Think of it as Instagram Stories but with a personal inbox proximity. "Even if WhatsApp captures 5-10% of Meta's estimated ₹16,000-crore India ad revenue, they're looking at ₹800 to 1,600 crore in spends," says Abhishek Gupta, joint managing director at BEI Confluence. "Much of it will come from D2C brands, edtech and government campaigns."
Denne historien er fra June 23, 2025-utgaven av Financial Express Hyderabad.
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FLERE HISTORIER FRA Financial Express Hyderabad
Financial Express Hyderabad
Yield at 11-month high, RBI prepones ₹1 lakh-cr OMOs
Benchmark yield at 6.7194%, highest since March 4, 2025
2 mins
January 28, 2026
Financial Express Hyderabad
Venezuelan crude may re-enter Indian basket
INDIA COULD AGAIN see Venezuelan crude flows in the range of 100,000-150,000 barrels per day, even as Russian crude imports remain lower and West Asian grades continue to fill supply gaps, according to industry experts speaking on the sidelines of India Energy Week 2026.
1 min
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Financial Express Hyderabad
Limited gains for luxury cars
THE INDIA-EUROPEAN UNION free trade agreement (FTA) is unlikely to immediately bring down prices of most luxury cars, as the structure of the deal protects the domestic auto industry while offering limited concessions to high-end imported models.
1 min
January 28, 2026
Financial Express Hyderabad
Efforts ramped up for OVL's $580-mn Venezuela dues
AMID SHIFTING GEOPOLITICAL equations following the recent US intervention in Venezuela, India has stepped up efforts to unlock nearly $580 million in stalled dividends of ONGC Videsh, underscoring the growing interplay between sanctions policy and India’s overseas energy investments, according to people familiar with the matter.
1 min
January 28, 2026
Financial Express Hyderabad
Redefining India’s global economic position
The India-EU FTA is outcome-oriented. Once implemented, it will deliver gains across industry, services, MSMEs, investors, consumers, and professionals alike
3 mins
January 28, 2026
Financial Express Hyderabad
UK lawmakers call for review of Netflix's Warner Bros bid
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1 min
January 28, 2026
Financial Express Hyderabad
Musk is wrong about AI and retirement
PUT ME DOWN as an Al optimist.
3 mins
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The ‘mother’ of all deals
WHILE NEITHER COMPROMISED ON ECONOMIC SECURITIES BOTH SIDES WERE DETERMINED TO REACH AGREEMENT
4 mins
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Financial Express Hyderabad
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e Vows to raise tariffs to 25% on Korean goods
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January 28, 2026
Financial Express Hyderabad
Level playing field for leather and footwear
Textiles sector, hit by US levy, sees $11-bn boost
1 mins
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