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Amazon Business Added 70% Users From Small Cities In 2024

Financial Express Hyderabad

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June 07, 2025

AS MANY AS 70% of the new customers on Amazon Business, the B2B marketplace arm of the company, were from tier-2 and smaller cities in 2024, signaling a rising growth of businesses in these cities, according to a senior executive.

- RAGHAV AGGARWAL

Launched in India in 2017, Amazon Business allows businesses to buy and sell through its platform.

Talking to FE on Friday, Mitranjan Bhaduri, director, Amazon Business, said they are consistently working on improving the assortment, reducing delivery time and introducing new features like GST-compliant consolidated invoices, to get more businesses to shop from the platform. The new features seem to be working in larger cities as well.

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