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Advertising faces attention shortage
Financial Express Hyderabad
|December 06, 2025
BRANDS ARE INCREASINGLY gravitating towards content platforms, as consumers spend an average of 125 minutes a day on them, Pocket FM executive Vishal Sagar said during a panel discussion on entertainment and advertising at the FE BrandWagon Conclave 2025 on Friday.
Advertising today is struggling for attention, but entertainment has all the attention. It makes sense for brands to find the right place in content. Plus, consumers prefer advertising when it is offered in a more enjoyable format,’ he added.
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Financial Express Hyderabad
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