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Putting audiences centre stage
Financial Express Delhi
|November 12, 2025
WHY STAKEHOLDERS REMAIN DIVIDED OVER DECOUPLING LANDING-PAGE VIEWERSHIP AND TELEVISION RATINGS
THE INFORMATION & Broadcasting Ministry's proposal to exclude landing-page viewership from television rating point (TRP) calculations has the TV broadcast ecosystem split right down the middle.
While many advertisers and agency partners treat this as "overdue hygiene", many broadcasters and industry experts warn of technical difficulties that could potentially disrupt the TV industry, which has seen at least a 10% slump in ad volumes in the first nine months of 2025 versus a year earlier.
For media buyers, the attraction is simple. Landing-page spikes often distort audience engagement, misrepresenting true viewership. By removing this artificial inflation, the industry can expect more reliable data, allowing advertisers to make better-informed media decisions.
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FLERE HISTORIER FRA Financial Express Delhi
Financial Express Delhi
Credit growth at 1-year high
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EU to freeze Russian assets
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ICICI Pru AMC issue booked 72% on first day
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Reforms engine gathers steam
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1 min
December 13, 2025
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Gauging AI impact on growth, job losses
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2 mins
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Financial Express Delhi
'Global norms ensure domestic crypto investor safety'
The long-term goal of Binance Holdings, the world’s largest crypto exchange in terms of volumes, is to become a collaborative partner for India’s blockchain and digital asset ecosystem, SB Seker, head of the Asia-Pacific region, an interview.
2 mins
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Financial Express Delhi
Food inflation in negative zone for sixth month
RETAIL FOOD INFLATION remained in the negative zone for the sixth consecutive month in November when it came in at (-) 3.91%, largely driven by base effect and subdued prices of vegetables, cereals, pulses, meat, eggs and spices.
1 min
December 13, 2025
Financial Express Delhi
Think tank Bharat Ki Soch launched
BHARAT KI SOCH, a new think tank on ancient Indian wisdom for contemporary challenges has been launched.
1 min
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