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Playing on the front foot
Financial Express Delhi
|January 07, 2026
AD RATES SOAR BY OVER 40% FOR WPL, AS BRANDS SEEK PURPOSE-LED PARTNERSHIPS
AS DEFENDING CHAMPION Mumbai Indians gets ready to face Royal Challengers Bengaluru in the opening fixture of this year's Women's Premier League (WPL) on Friday, advertisers off the pitch are also gearing up for what promises to be a breakout season.
Media agency sources report that broadcast ad revenues have already doubled for the 2026 season over last year, with ad rates surging by over 40% to cross ₹60,000 per 10 seconds for SD and HD TV.
Connected TV (CTV) slots are also being sold at a premium of around ₹400-500 CPM (cost per mille) while mobile CPM is at ₹150-170. Industry sources add that advertisers are betting big after the Indian women's team wowed fans with their historic ICC World Cup win last year. The tournament saw the cumulative viewership reach 446 million for the India-South Africa final at DY Patil Stadium, matching the ICC Men's T20 World Cup 2024 final viewership.
Broadcaster JioStar has roped in 15 sponsors this season, including SBI, Kingfisher packaged water, Kalyan Jewellers, TVS Eurogrip, VIDA and BHIM UPI.
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Financial Express Delhi
New wine in an old bottle
US-LED PAX SILICA MAY NOT SUCCEED IN ANOTHER ATTEMPT TO BREAK CHINESE MONOPOLY
4 mins
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US court orders Vembu to furnish $1.7-bn bond in divorce case
A CALIFORNIA COURT, hearing the divorce petition of Zoho co-founder and chief scientist Sridhar Vembu, has directed him to submit a bond of $1.7 billion, citing concerns over post-petition asset transfers and their potential impact on the division of marital property.
1 min
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Vehicle-to-vehicle contact system this year: Gadkari
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1 min
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Financial Express Delhi
Ecologist Madhav Gadgil, champion of Western Ghats conservation, dies
ITWAS THOSE bird-watching walks on Vetal Tekdi (Hill) in Pune at a young age, encouraged by his economist father, that made him fall in love with the Western Ghats.
2 mins
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India Inc set to deliver modest numbers
QUIET QUARTER
1 min
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'Vision cars must reflect what finally reaches the road'
As M&M sharpens its premium ambitions and prepares a new wave of products, its Chief Design & Creative Officer Pratap Bose tells Akbar Merchant about how distinct sub-brand identities, production-led 'vision cars' and a growing influence of software and EV-led thinking are shaping the automaker's design strategy for the next decade.
1 mins
January 09, 2026
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Wheat e-auction resumption to lower prices, affect millers
THE GOVERNMENT'S MOVE to relaunch e-auction of wheat under the open market sale scheme (OMSS), after discontinuing it due to sluggish demand, has brought down its market prices, thereby hitting flour millers and stockists.
1 mins
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CPSE capex hits 73.6% of FY26 target by December
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2 mins
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Financial Express Delhi
China likely to allow Nvidia H200 chip imports this qtr
CHINA PLANS TO approve some imports of Nvidia’s H200 chips as soon as this quarter, according to people familiar with the situation, giving the company renewed access to a critical market.
1 min
January 09, 2026
Financial Express Delhi
Ahead of polls, BJP lays its demands before AIADMK
IN A SIGNIFICANT escalation in its negotiations with the AIADMK, the BJP has sought a formal power-sharing commitment in Tamil Nadu ahead of the Assembly elections, asking for Cabinet representation in the event of an alliance victory—a demand that goes well beyond seat-sharing and could stir the state’s political conventions.
1 mins
January 09, 2026
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