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Instamart trumps rivals Blinkit, Zepto in reach, now in 100 cities

Financial Express Delhi

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March 18, 2025

INSTAMART, THE QUICK commerce arm of Swiggy, on Monday said that it has expanded its reach to 100 cities amid a growing demand for 10-minute deliveries.

- RAGHAV AGGARWAL

INSTAMART, THE QUICK commerce arm of Swiggy, on Monday said that it has expanded its reach to 100 cities amid a growing demand for 10-minute deliveries. It has the highest reach now compared to its main rivals Zomato-owned Blinkit and Zepto. Blinkit is available in around 80 cities and Zepto in 50 cities.

The company said it is witnessing a growing demand in tier II and III cities. In 2025, one in four new users of Instamart came from these smaller cities.

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