Your next P&L line

Align AI with your business outcomes

- Ambika Sharma

Many brands claim to be "using AI." Few, however, have made the strategic leap that counts, treating AI not as a tool, but as a performance asset. The real shift isn't just adoption; it's accountability. Until AI is tracked like a revenue driver, it's unlikely to behave like one.

We've moved past the era of sandbox experiments. AI today isn't just automating tasks; it's replacing inefficiencies, reducing waste, and delivering measurable growth. In high-performance organizations, AI is budgeted with the same scrutiny as media spends or product development: as an investment tied to outcomes.