Prøve GULL - Gratis
JioStar’s strategy puts cricket on a sticky wicket
Financial Express Chennai
|December 09, 2025
BROADCAST CRISIS
BROADCASTER JIOSTAR'S GOOGLY to ICC just two months ahead of the men’s T20 World Cup is a wake-up call for the country’s cricket ecosystem, say experts.
While cricket still contributes the lion's share to India's sports advertising revenue — 85% of the total sports advertising revenue of around %16,633 crore in 2024 — a 2025 Nielsen report showed that cricket's popularity among Indian youth (18-30) has dipped between 2019 and 2025, with younger fans exploring sports like motor-sport, basketball and MMA.
Denne historien er fra December 09, 2025-utgaven av Financial Express Chennai.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA Financial Express Chennai
Financial Express Chennai
Shiprocket eyes ₹2,342-cr IPO
GOING BY THE papers filed on Friday, the company plans to use the proceeds to support the growth of Ship rocket's platforms by investing in marketing initiatives.
1 min
December 14, 2025
Financial Express Chennai
‘It’s fake news’: A natural history of misinformation
It is not just humans who suffer fake news. So do fish, flies and even bacteria
4 mins
December 14, 2025
Financial Express Chennai
Indian vacationers favour foreign shores
THE COMPOSITION OF outbound travel underscores the shift.
2 mins
December 14, 2025
Financial Express Chennai
Distortion of history, disdain for future
Politicians love to take liberties with history.
3 mins
December 14, 2025
Financial Express Chennai
Windsor beats Tata
FROM THE FRONT PAGE
1 mins
December 14, 2025
Financial Express Chennai
The Omega 3 angle
Why is this important for health, and how should we consume it
3 mins
December 14, 2025
Financial Express Chennai
Clampdown in Bangladesh amid unrest
BANGLADESH CHIEF ADVISER Muhammad Yunus-led interim government ordered a nationwide security clampdown as fresh unrest gripped the country following the shooting of a right-wing cultural group's youth leader.
1 min
December 14, 2025
Financial Express Chennai
Through the AI lens
The coming year spells exciting news on the smart glasses front, with Google and Apple to join Meta in the market
3 mins
December 14, 2025
Financial Express Chennai
Nvidia to increase H200 chip output: Sources
Reportedly orders from China exceed current output
1 mins
December 14, 2025
Financial Express Chennai
The shot that saves
Time travel across a century of India's vaccine story
4 mins
December 14, 2025
Listen
Translate
Change font size