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Stellapps' mooMark rides private label boom for growth
Financial Express Chandigarh
|April 21, 2025
DAIRY TECH STARTUP Stellapps, which was originally focused on providing a full-stack Internet of Things (IoT) platform to optimise the milk supply chain, has now found a sweet spot — contract manufacturing of private label dairy products for quick commerce, e-commerce, D2C and FMCG players.
DAIRY TECH STARTUP Stellapps, which was originally focused on providing a full-stack Internet of Things (IoT) platform to optimise the milk supply chain, has now found a sweet spot — contract manufacturing of private label dairy products for quick commerce, e-commerce, D2C and FMCG players. Today, 85% of the total revenue for the company comes from this business, called mooMark. Through this vertical, Stellapps manufactures dairy products such as milk, curd, ghee, paneer, buttermilk, among others, for around 100 companies such as Zepto, Unilever, ITC, Varun Bev
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