The off-season is now its own season

Travellers escaping overheated homelands have driven fall bookings at Nimmo Bay in the Great Bear Rainforest in British Columbia.

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marketing manager at R Collection Hotels, which runs the resort. Travellers escaping overheated homelands have driven fall bookings at Nimmo Bay in the Great Bear Rainforest in British Columbia. Originally a summer-only fishing lodge, the resort has transitioned over the past decade to a six-month season, with wildlife watching, paddling, and culinary and wellness offerings alongside fly-fishing for coho salmon, with no fall discounts.

"Nimmo Bay recognises that the fall has its own special magic and appeal, and we have not felt the need to discount the rate for guests from around the world to agree with that," said Fraser Murray, the owner of Nimmo Bay. The fallout from overtourism, including shoulder-to-shoulder summer crowds in places like Venice and Dubrovnik, Croatia, and anti-tourism protests in Spain, has pushed some travellers to delay departures to later in the year. To ease the pressure, sustainability-minded operators like Intrepid Travel have championed the shoulder season — its fall bookings in Italy are up more than 25% this year — and introduced trips to lesser-travelled destinations such as Uzbekistan and Romania.