Size no bar, festive fervour strong for precious coins

EMOTIONALAPPEAL FOR precious metals in the festive season remains high among Indian shoppers, as jewellers, refiners and online marketplaces witness strong surge in demand for gold and silver coins.

- SUGANDHA MUKHERJEE

Even if buyers seem to prefer small denomination coins of 1 and 2 grams in gold, owing to record prices of above ₹1.3 lakh per 10 grams for the golden metal, and ₹1.85 lakh per kilo for silver, festive enthusiasm is clearly shining bright.

Dhanteras, an auspicious day to buy precious metals, is two days away, but retailers across categories say this year’s festive buying has begun earlier than usual.

“We are witnessing strong consumer sentiment this season, with purchases motivated by both the emotional value of metals and their investment potential,” said Ramesh Kalyanaraman, executive director, Kalyan Jewellers.

The brand, which is selling coins through online marketplaces and quick-commerce platforms also, has seen demand surpassing supply in some markets.