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Financial Express Bengaluru
|October 20, 2025
BRANDS ARE RAMPING up investments in regional language campaigns to deal with therising consumer sentiment in Tier-II and Tier-III cities across the country.
According to Affle’s Festive Pulse 2025 report, 79% of users engage better with ads in their local language.
This has led to 70% of marketers rolling out state-specific campaigns in 2025. Reports suggest regional ad spends have risen by 4-6 percentage points year-on-year, climbing from 20% to 25% of festive budgets. This reflects a key change: vernacular marketing has moved to core strategy for brands.
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FLERE HISTORIER FRA Financial Express Bengaluru
Financial Express Bengaluru
Cricketing feast on the cards with bevy of match winners
THE BAIL-TRIMMING NIP-BACKER of Matt Henry and the dipping leg-cutter of Lungi Ngidi; the devilish bouncer of Kagiso Rabada and the brutish toe-crusher of Lockie Ferguson; the switch-hit of Finn Allen and the mid-wicket shovel of Quinton de Kock.
1 mins
March 04, 2026
Financial Express Bengaluru
US, China trade chiefs to meet mid-March before Trump-Xi summit
US AND CHINESE trade negotiators are slated to meet in mid-March, according to people familiar with the matter, signaling a planned summit between Donald Trump and Xi Jinping is pushing ahead despite American strikes against Iran.
1 min
March 04, 2026
Financial Express Bengaluru
Ministries huddle to assess fallout from escalating crisis
Officials remain hopeful that the conflict will be short-lived
1 mins
March 04, 2026
Financial Express Bengaluru
Go hyperlocal to stay relevant
AMAJORTEA brand approached us with what sounded like a routine challenge.
2 mins
March 04, 2026
Financial Express Bengaluru
Enhancing maturity of accounts of local bodies to get priority: CAG
ASSESSING THE ASSET management and operational efficiencies of urban local bodies largely depend on the maturity of their accounts and their preparation, Comptroller and Auditor General of India K Sanjay Murthy has said.
1 min
March 04, 2026
Financial Express Bengaluru
Average balance in Jan Dhan accounts hits record ₹5,100
CASH IN NO-FRILLS Pradhan Mantri Jan Dhan Yojana (PMJDY) accounts across the country reached %2.95 lakh crore as of February 18, 2026, translating into an average balance of $5,110 per account.
1 min
March 04, 2026
Financial Express Bengaluru
Mandate or move on
TATA SONS MUST EITHER BACK ITS CHAIRMAN FULLY OR CHART SUCCESSION WITHOUT CAVEATS
4 mins
March 04, 2026
Financial Express Bengaluru
‘We are strongly bullish on AI-first businesses’
Arise Ventures, an early-stage venture capital (VC) firm, has sharpened its focus on companies where artificial intelligence (Al) is not an add-on but integral to the product and business model.
3 mins
March 04, 2026
Financial Express Bengaluru
Inter-ministerial group to address trade disruptions
NEW TASK FORCE
2 mins
March 04, 2026
Financial Express Bengaluru
Infosys, Intel partner to scale up enterprise AI
INFOSYS AND INTEL on Tuesday announced a strategic partnership aimed at helping enterprises move artificial intelligence initiatives from pilot stages to scaled production deployments.
1 min
March 04, 2026
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