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Harley-Davidson Names New CEO
Financial Express Bengaluru
|August 05, 2025
HARLEY-DAVIDSON SAID on Monday that Topgolf's Arthur Starrs would succeed Jochen Zeitz as CEO, to help steer the storied motorcycle maker through US tariffs and slowing demand for its cruiser bikes.
Starrs, currently the CEO of sports entertainment company Topgolf International, is taking the reins at Harley as the sector faces cost pressures on imported parts and components due to US President Donald Trump's broad tariffs. Demand for leisure vehicles has been on a decline in the United States, with consumers rethinking non-essential purchases in an uncertain economy.
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