TV firm gets high flyer for international push

A GWYNEDD TV company is aiming to sell Welsh language programmes internationally after appointing an industry high flyer to a key role.

- By OWEN HUGHES Business Correspondent

Olivia Simove, the new Content Director at Cwmni Da

Olivia Simove, who has developed programmes for celebrity chef Gordon Ramsay and the Hairy Bikers, has joined employee-owned Cwmni Da in Caernarfon as its new Content Director.

The Cardiff-born TV executive, whose career has taken her from Disneyworld in Florida to working in London with top production firms says her mission is to help Cwmni Da “spread its wings internationally while staying true to its Welsh roots”.

The development specialist, who also developed Channel 4 formats like How to Lose Weight Well and Mend It For Money, as well as ITV's The Hard to Please OAPs, brings a track record of creating hit factual entertainment formats that travel.