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We've all ad a lotto luck

Daily Mirror UK

September 02, 2025

Winners in ‘It Could Be You’ telly return

- BY ADAM ASPINALL

LUCKY jackpot winners feature in the return of the National Lottery's classic “It Could Be You" advertising campaign.

The slogan, along with the giant gold hand, had not been seen on screens for more than 26 years before its revamp on ITV last night.

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