'Purple Service' by Healthguard redefining SL's pharmacy experience

At first glance, a pharmacy visit might seem routine: a quick stop to pick up a prescription, a box of vitamins, or some advice on managing a nagging cough.

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Yet for many Sri Lankans, it is also the frontline of healthcare. Increasingly, the role of pharmacists goes far beyond dispensing medication. They are trusted advisors, wellness guides, and in many ways, the most accessible point of entry into the health system. Defined as Professional, Uniform, Reliable, People-driven service, Purple Service seeks to set a new benchmark for the pharmacy sector in Sri Lanka.

Healthguard Pharmacies Limited, a subsidiary of Sunshine Holdings PLC, has now taken a bold step in reimagining this experience with the launch of its "Purple Service" initiative. More than a training program or customer service pledge, Purple Service represents a cultural shift-one that empowers pharmacists to deliver holistic, people-centered care.

"Purple Service is an integral part of our ongoing commitment to enhancing the pharmacy experience," said Healthguard Pharmacies Limited Chief Operating Officer, Farman Nizar. "Pharmacists play a pivotal role in the healthcare journey, and through this initiative, we are empowering them with the resources, training, and support needed to provide personalized care that exceeds expectations."