ComBank’s Innovation Challenge brings digital customer experience to the fore

» BANK'S FIRST INITIATIVE OF ITS KIND GENERATES SCALABLE NEW CUSTOMER-CENTRIC DIGITAL SOLUTIONS » MORE THAN 600 STAFF, 112 TEAMS, ONE BIG IDEA~ STAFF STIMULATED TO REIMAGINE BANKING AT 4-MONTH INNOVATION SPRINT

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The Commercial Bank of Ceylon has successfully concluded its Innovation Challenge, an ambitious platform to unleash the creativity of its employees under the theme 'Digital Innovation in Customer Experience' with the goal of harnessing emerging technologies to accelerate digital transformation and elevate customer experiences.

The Bank said this groundbreaking initiative, a first of its kind at this scale in Sri Lanka's banking sector, was designed to empower staff across the branch network and head office departments to embrace a mindset of driving digital innovation and enhancing customer experience. By encouraging teams to develop practical and scalable solutions that address real customer interactions, the programme not only sought to generate ideas, but to deliver tangible outcomes that strengthen Commercial Bank’s strategic pillars of digitalisation and customer excellence.