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Technology and the Future of Business
Daily FT
|January 28, 2026
TECHNOLOGY is no longer just a support function in business - it is the core driver of growth, competitiveness, and long-term survival.
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In today's economy, companies that effectively use technology move faster, serve customers better, reduce costs, and make smarter decisions. Those that fail to adapt risk being left behind. As digital transformation accelerates, technology is reshaping not only how businesses operate today but also what the business world of tomorrow will look like.
At present, data is one of the most valuable business assets. Organizations collect vast amounts of information from customers, markets, supply chains, and internal operations. Advanced data analytics and Artificial Intelligence (AI) tools help businesses turn this raw data into meaningful insights. Companies can predict customer preferences, optimize pricing, manage inventory efficiently, and reduce risks. Decision-making is increasingly data-driven rather than based only on intuition.
Cloud computing has transformed business infrastructure. Instead of investing heavily in physical servers and IT maintenance, companies now use cloud platforms to store data, run applications, and scale operations as needed. This flexibility is especially important for small and medium-sized enterprises (SMEs), allowing them to compete with larger corporations by accessing advanced tools at lower costs. Cloud systems also enable remote work, global collaboration, and faster digital innovation.
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