Sri Lanka positioned as premier purpose- driven travel destination in the UK, 2025

FOLLOWING the successful completion of Global Bird Fair 2025, Sri Lanka Wildlife Tourism Festival was staged in London from 15 to 17 July, at the Sri Lanka High Commission.

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The event was co-hosted by the Sri Lanka High Commission in the UK, the Sri Lanka Tourism Promotion Bureau, Cinnamon Hotels, and the Wilderness and Wildlife Conservation Foundation, the festival featured wildlife exhibition, expert panel discussions, visual storytelling, and networking opportunities.

The inaugural opening Ceremony of the Sri Lanka Wildlife Tourism Promotion Festival was held on 15 July at the Sri Lanka High Commission in the UK with a gathering of nearly 100 attendees. High Commissioner Nimal Senadheera opened the ceremony by highlighting Sri Lanka's potential as a regenerative tourism destination.

The event highlight was a curated evocative speech by acclaimed British wildlife photographer and explorer Paul Goldstein, who reflected on the remarkable positivity that radiates from Sri Lanka, as well as the richness and diversity of its wildlife and landscapes. Following the formal program, a curated wildlife photography exhibition and engagement in fellowship with conservationists, researchers, diplomats, and travel professionals was held at the venue.