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Sri Lanka highlights diversity in tourism at Holiday Expo Gent 2025, Belgium
Daily FT
|December 09, 2025
SRI Lanka Embassy in Belgium together with the Sri Lanka Tourism Promotion Bureau participated in the Holiday Expo Gent held from 28 November to 01 December 2025 at Flanders Expo in Belgium, for the second consecutive time.
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Sri Lanka was prominently featured as a premier travel destination in the event, which drew more than 30,000 visitors, served as a major B2C platform offering direct access to Belgian travellers planning their holidays.
The Holiday Expo took place during the tough time that Sri Lanka faced when the natural disaster occurred due to the devastating cyclone. However, the Embassy convinced Belgian travellers that Sri Lanka is open, Sri Lanka is safe and Sri Lanka needs its visitors now more than ever and we urged them to visit Sri Lanka without cancelling their trips during the ongoing peak season.
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