SLIM and Mastercard forge strategic collaboration to elevate Sri Lankan brands on global stage

THE Sri Lanka Institute of Marketing (SLIM) has announced a strategic collaboration with Mastercard a technology leader in the global payments industry. This association marks a bold step forward in supporting Sri Lanka’s business ecosystem through brand and payment innovation. By combining the credibility and influence of SLIM Brand Excellence with Mastercard’s technological leadership, this collaboration aims to unlock new levels of value for enterprises across sectors.

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Recognised among the country’s most prestigious platforms for celebrating marketing excellence, SLIM Brand Excellence has a rich history of honouring Sri Lanka’s most impactful brands and supporting innovation and economic transformation.

Talking about the collaboration, SLIM President Prof. Dewasiri N. Jayantha said: "Brand Excellence is more than an awards ceremony – it is a national platform that encourages strategic brand thinking across industries. With Mastercard joining as a key partner, we are reinforcing our mission to elevate Sri Lankan brands to global standards, while supporting economic transformation through brand leadership.”