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PRASL concludes 'Unlocking the Power of Al' workshop in partnership with SCoRe

Daily FT

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June 30, 2025

THE Public Relations Association of Sri Lanka (PRASL), the country's leading representative body for the PR industry, in collaboration with the School of Communications and Reputation (SCoRe), successfully concluded the highly anticipated two-day professional development workshop titled "Unlocking the Power of AI" at the NH Collection Colombo recently.

Exclusively designed for communications and PR professionals, the workshop provided an intensive, hands-on learning experience featuring expert insights and forward-thinking discussions on the practical applications of Artificial Intelligence (AI) in public relations. Led by SCoRe Dean and Co-Founder Hemant Gaule—a renowned educator and thought leader in AI, behavioural psychology, and communications—the sessions offered an immersive exploration of how AI is transforming communication strategies, workflow automation, content creation, and ethical frameworks within modern PR.

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Daily FT

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