Govt. rules out LGBTQ tourism push, pledges quality-driven industry growth

TOURISM Minister Vijitha Herath on Thursday clarified that the Government has no plans to promote LGBTQ tourism as part of its strategy, stressing that Sri Lanka's focus is on building a "quality over quantity" tourism industry rooted in the country's culture, heritage, and hospitality.

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Tourism Minister Vijitha Herath says focus is on quality over quantity at International

Tourism Leaders' Summit Notes YTD growth proves country does not need to compromise on cultural values to woo visitors Asserts

Sri Lanka has no bias against travellers; Govt. intends to upgrade tourism products and experiences to attract higher-spending visitors

Highlights importance of research, innovation and programs designed to engage younger generation and SMEs in shaping sector's future Unveils private sector-led 300 km 'Ruhunu Ring' initiative to boost tourist spending and regional investment

Speaking at the International Tourism Leaders' Summit (ITLS) held at the BMICH under the patronage of President Anura Kumara Disanayake, he said the sector's recent growth proves the country does not need to compromise on cultural values to attract visitors.

"Tourism is not just another industry; it is a reflection of our civilisation, nature and hospitality. The industry is growing rapidly, and against this backdrop, we don't want to harm our civilisation by chasing quantity over quality. The growth in arrivals and foreign exchange has been achieved without such measures," the Minister said.