DMASL Digital Summit 2025 in July to position Sri Lanka as region's leading digital hub

SOUTH Asia's visionaries, digital creators and change-makers will converge with their Sri Lankan counterparts to foster collaboration, innovation and the expansion of knowledge as the DMASL (Digital Marketing Association of Sri Lanka) Summit 2025 kicks off for the third consecutive year from 24 to 25 July at Water's Edge Colombo.

- BY UMA CHANDRASIRI

DMASL 2025 Project Chair and Vice President Gayathri Seneviretne said: "For the first time since the summit's inception, DMASL is actively inviting and seeking the participation of international delegates to establish Sri Lanka as a digital hub in the region and a meeting point for innovation and collaboration. Delegates from Australia to Mauritius and the sub-continent are expected to participate this year."

According to Seneviretne, the key highlight of this year's summit, tipped to be the largest digital marketing summit in South Asia, is the national level endorsement secured by the association. Official endorsements from the Ministry of Digital Economy and the Ministry of Tourism, together with the Sri Lanka Tourism Promotional Bureau and the Sri Lanka Convention Bureau, promise to be a catalyst for future DMASL endeavours. "We are proud to be able to bring recognition to Sri Lanka and to showcase to the region and the world that we have the necessary infrastructure, skills, and talent in the market."

DMASL President Arjun Jeger stated that the association was created in 2021 by approximately 15 like-minded individuals dedicated to the advancement of digital marketing in Sri Lanka, and it has progressed to over 1000 members today.