CEAT Kelani honours top dealers with ‘Autobahn 2.0’ convention and awards gala

A dazzling celebration of partnership, performance and excellence unfolded at the Shangri-La, Colombo, when CEAT Kelani Holdings, Sri Lanka’s largest manufacturer of pneumatic tyres, hosted its annual dealer convention and awards gala with customary panache.

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The event brought together the top 145 dealers of the year along with their families, for an unforgettable evening of recognition and camaraderie. They were joined by members of CEAT’s sales, marketing and export teams as well as the company’s leadership, underscoring the importance of the occasion to the brand’s continuing success story.

Themed ‘Autobahn 2.0,’ the convention embodied the attributes of speed, comfort and control that define CEAT Car Radials, with the German engineering, research and development expertise that fortify the brand’s superior performance on Sri Lankan roads. The event sought to bring this theme to life in every aspect of the celebration.