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CEAT Kelani celebrates dealer excellence with memorable tours to Singapore and Thailand
Daily FT
|November 28, 2025
TOP-PERFORMING CEAT Kelani dealers were rewarded with all-expenses-paid tours to Singapore and Thailand recently, as Sri Lanka's leading tyre brand celebrated exceptional sales achievements with a fusion of business recognition and world-class leisure under its 2025 "Travel with CEAT” rewards program.
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The tours were part of a three-tier incentive scheme designed to honour outstanding achievement at an eight-month sales campaign that challenged CEAT dealers to surpass ambitious growth targets in the Truck, Light Truck and Radial tyre categories. Participants who met and exceeded threshold volumes, calculated above their previous six-month average performance, earned their place in one of three coveted rewards tiers.
Those in the top tier will embark on an exclusive tour to Switzerland, while the second and third tiers have already experienced memorable visits to Singapore and Thailand, blending relaxation, adventure and cultural discovery with well-deserved recognition of their professional success.
Denne historien er fra November 28, 2025-utgaven av Daily FT.
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