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Taylor's £1bn Swiftie shot in the arm for economy
Daily Express
|May 15, 2024
TAYLOR Swift's Eras Tour will pump a staggering £1billion into the UK economy from next month.
Some 1.2 million ticket-holders will spend an average of £848 to see Taylor, 34, whose first British show starts in Edinburgh on June 7.
But the price of getting a coveted seat plus other costs is more than 12 times the average cost of a night out (£67), over twice the amount to attend a wedding (£398) and even more than a UK stag or hen do (£779).
Research by Barclaycard found with millions registering for tickets, and her Wembley shows reportedly selling out in 14 minutes, the star's tour will see fans spending £997million in total.
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