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How small businesses can see tangible returns from PR
Cape Times
|July 10, 2025
SMALL business owners often see Public Relations (PR) as something reserved for brands with big budgets. Since PR focuses on building trust and visibility over immediate results, it’s frequently treated as a marketing accessory, not a business driver.
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But with more businesses fighting for attention online, PR has become a smart way to build credibility and stay top of mind, without breaking the bank.
Business owners should know this: PR is not about instant leads, it's about lasting impact. And that impact, when strategically planned and consistently executed, delivers a powerful return on investment (ROI).
Too many SMMEs and entrepreneurs focus all their energy on lead generation without investing in the credibility layer that actually converts those leads into paying customers. PR fills that gap.
PR Supports the Entire Sales Funnel—Not Just the Top
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