Eyebrow restoration is one of the fastest-growing aesthetic procedures

SOMEWHERE between 2010's razorthin arches and TikTok’s messy “boy brow’, we started believing our eyebrows were personality traits.

- VUYILE MADWANTSI

One wrong tweeze, a little too much microblading, a poorly planned lamination, suddenly, the things meant to frame our faces started dictating our confidence.

And now? The pendulum has swung to restoration culture, a movement where we fix what beauty trends once convinced us to destroy.

Think of it as beauty’s apology tour: quiet, medical and deeply personal.

According to the International Society of Hair Restoration Surgery (ISHRS), eyebrow transplants are one of the fastest-growing aesthetic procedures globally.

To put this into perspective, the growth rate is reminiscent of the surge in popularity of injectable fillers over the past decade, highlighting its rapid rise and increasing demand.

In 2024, 12% of women seeking non-scalp hair restoration chose eyebrow transplants, up from 9% in 2022. Surgeons are also seeing more men walk in to reclaim fuller brows, not for drama, but for balance.

For many people, brows are no longer about following trends. They're about restoring something they didn't realise they'd lose forever.