US criticizes use of AI to personalize airline ticket prices, would investigate

US TRANSPORTATION Secretary Sean Duffy said on Tuesday the department has concerns about the use of artificial intelligence (AI) to set personalized airline ticket prices and will investigate if anyone does so.

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Last week, Delta Air Lines told lawmakers it will not and has not used AI to set prices for individual consumers. “To try to individualize pricing on seats based on how much you make or don’t make or who you are, I can guarantee you that we will investigate if anyone does that,” Mr. Duffy said.

Mr. Duffy noted Delta clarified that it would not use AI for pricing individual tickets, “and I'll take them at face value.”