TAMARAW UNTAMED

The iconic workhorse might just get its own race series

- By Kap Maceda Aguila

IT’S AN EXTREMELY hot day that greets us at the Villar City. The mercury is up, along with the sun, and the occasional gust of wind serves to simultaneously bless and curse us with coolness and clouds of dust. Depending on who you ask, this might be just be perfect setting for a cinematic showdown of the Toyota Gazoo Racing Philippine Cup.

But aside from the actual race, the event is a chance for Toyota Motor Philippines (TMP) to flex its portfolio, affiliated brands, and partners - not to mention offer great acquisition deals to the public - on top of a smorgasbord of entertainment, food, and lifestyle items.

And, as in the last few stagings stretching back to the previous season, TMP makes the next-generation Tamaraw a part of the festivities. It’s no secret, of course, that the come-backing, iconic workhorse figures prominently in Toyota's business here. Leadership has also consistently made mention of how sales of the Tamaraw will also, ultimately, benefit the local economy, as it is locally assembled at TMP’s Santa Rosa, Laguna facility.