SINOTRUK finally takes the stage

The brand behind the pyramid-like logo finally makes itself known in the Philippines

- By Vincent Villa

I'm pretty sure you've seen some of their trucks in the wild, you're just not sure who they represent. This unfamiliarity changes today as SINOTRUK finally makes itself known here in the Philippines. What better way to introduce yourself than a bit of flex so they took us to their global conference in China, showed us their history in their private museum, and gave a quick look at their factories.

SINOTRUK's (sigh-no-truck) humble beginnings can be traced back to 1930 to a group of 30 people that repaired trucks. They built China's first heavy-duty truck, the JN150, in 1960 and have steadily progressed since then. In fact, they were able to forge partnerships successively with European brands like Steyr, Volvo, and MAN.

Now that you've seen their logo and are aware of the brand, you'll be like me who suddenly realized I've been seeing their trucks on the road — and there are a lot of them. Most of their trucks are from the HOWO brand, which is their "high-quality, high-value" line. Some are SITRAK that are meant to compete with the big truck names of Europe and US.

If you think there are a good number of them on the road, wait until you've seen the numbers they presented. Their global conference in China gave us an image of how big and successful SINOTRUK truly is. Their "We Leap, We Link, We Lead" conference in Qingdao was attended by 620 distinguished guests from 97 countries and regions to strategize on cooperation and set the trajectory for global growth. SINOTRUK shared that they have sold 335,000 units so far from January to September 2025, which is up 22.8% year on year.