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Sari-sari store segment targeted for growth to P2.4 trillion by 2030
Business World Philippines
|June 17, 2025
THE Department of Trade and Industry (DTI) has set a target of P2.4 trillion for the size of the mom-and-pop retail segment, known in the Philippines as sari-sari stores.
The target, which projects the size of the sari-sari market by 2030, was contained in a wholesale and retail sector jobs blueprint, which the DTI launched with private-sector partners on Monday.
Known as Section G: Job Blueprint for the Wholesale & Retail Trade, the roadmap aims to create sustainable employment opportunities, enhance the competitiveness of Philippine businesses, and position the country as a significant global player in wholesale and retail.
Trade Secretary Ma. Cristina A. Roque said the blueprint will initially focus on sari-sari stores.
"We will prioritize them first because they are over a million, so once they level up, even if it is just a 10% increase in sales, that is already a huge jump, and that will really provide jobs of one or two more per store," she added.
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