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Mega for Mega
Business World Philippines
|June 26, 2025
The canned fish company is crossing its t's and dotting its i's in preparation for an IPO
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FOR its 50th anniversary this month, Mega Prime Foods, Inc. (MPFI) — the company behind the Mega sardines brand, among other canned goods and bottled sauces — tapped “Megastar” Sharon Cuneta as its latest brand ambassador.
On June 6, at Shangri-La The Fort in Bonifacio Global City, celebrity singer/actress Ms. Cuneta sang one of her hits, “Maging Sino Ka Man,” as well as the new jingle for Mega Sardines, “Pangako ng Mega,” to the tune of her own hit, “Kahit Maputi na ang Buhok Ko.”
A new commercial by Ms. Cuneta also announced the Mega Milyonaryo raffle, which will give away around P50 million in prizes (with five winners of P1 million each).
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