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Leading the AI-driven future

Business World Philippines

|

August 11, 2025

Achieving strategic Al maturity allows organizations to become agile entities characterized by seamless decision-making and a relentless pursuit of innovation.

- RYAN GILBERT K. CHUA

As artificial intelligence (AI) becomes a pivotal force in business transformation, companies are increasingly recognizing its potential to fundamentally reshape their operations. Strategic deployment of AI is vital for organizations seeking to evolve into intelligent operations powered by AI. This evolution transcends mere task automation: it requires a comprehensive redesign of business processes to prioritize AI integration. By embracing this transformation, companies can innovate and strengthen their positions in the evolving landscape of Al.

Despite a general understanding of AI among business leaders, many remain reluctant to implement it actively. To bridge this gap, leaders should engage with AI in several impactful ways.

ENVISIONING FUTURE BUSINESS LANDSCAPES

‘The potential for disruption in business models lies in the combination of traditional AI, generative AI GenAD), and other emerging technologies, including mobile applications, the Internet of Things (IoT), and blockchain. The integration of these technologies can provide advantages that exceed the capabilities of any single technology, creating a synergy that fundamentally redefines legacy business models.

In various sectors, including agriculture, retail, and business process outsourcing (BPO), there are significant opportunities for AI integration. For instance, AI can enhance agricultural productivity through precision farming techniques that utilize data analytics and IoT devices to optimize crop yields. In the retail sector, Al-driven analytics can provide insights into consumer behavior, enabling businesses to develop personalized marketing strategies that resonate with local preferences. AI in retail is also used for personalized product recommendations, inventory management, predictive analytics, customer service, and enhancing in-store experiences with tools like virtual try-ons, chatbots, and smart mirrors.

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