Globe harnesses AI to keep strategic edge-Cruz

GLOBE Telecom, Inc. is betting on artificial intelligence (AI) to streamline operations and drive growth as it aims to sharpen its edge in a highly competitive industry, its top executive said.

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Globe President and Chief Executive Officer Carl Raymond R. Cruz said the telco giant is now using AI in all facets of the organization.

"We are in a very fast-paced industry telecommunications - and we need to stay ahead or two, ahead of everyone else. And we do feel that this technology can keep us very, very competitive moving forward," he told Business World Editor-in-Chief Cathy Rose A. Garcia as part of BusinessWorld One-on-One's online interview series.

Mr. Cruz is optimistic that the company's adoption of AI will serve as a catalyst for growth.

"The vision is to be the best in terms of where the customers are. Whatever point they engage with the network, we will use whatever technology is required for us to continuously elevate the customer experience that we provide on the network," he said.

Emerging technologies like AI are reshaping strategies and how businesses operate, Mr. Cruz said, noting that the company is looking to unlock its potential from automation, hyper-personalization of its offerings and services, network enhancement and even in the prediction of threats.