Food and beverage tops list of leading FMCG products

FOOD and beverage brands continued to dominate the fast-moving consumer goods (FMCG) segment, according to the 2025 Brand Footprint Report of Worldpanel by Kantar.

- Justine Irish D. Tabile

Laurice P. Obana, shopper insight director at Worldpanel by Kantar, said at a briefing on Thursday that the “economy is driven by a large socio-economic class D. Of course the preference is for the basics, which would be food and beverages,” she said.

Ms. Obana noted that mobility has improved with daily road traffic volume and Metro Rail Transit Line 3 ridership increasing.

She said this is reflected in household expenditures involving recreation, travel, and going out.

“We are seeing a bustling economy where Filipinos are more on-the-go and exposed to many options in the market. While shoppers are purchasing FMCG goods from multiple channels, they have become more discriminating with the brands they are buying,” she said.