BeepXTRA targets more MSME partners in expansion push

BEEPXTRA Philippines, Inc. (bXTRA), a cloud-based platform that integrates loyalty, delivery and sustainability services, is looking to onboard more than 160 partner merchants each month as it scales its operations to support micro, small and medium enterprises (MSMEs) in the country.

- Beatriz Marie D. Cruz

“From the looks of it, from 75 [partner stores], we are aiming to onboard 160 stores and above per month,” bXTRA President and Managing Director Jan Vincent P. Mercado told a news briefing last week.

The company, which positions itself as the Philippines’ first unified digital ecosystem for commerce and sustainability, aims to break even on operating expenses this year.

“[Based on] our projection, for this year alone, we just want to break even for our operating expense,” Mr. Mercado said.

BeepXTRA offers a digital platform that allows businesses — especially MSMEs — to set up online stores, provide customer rewards through a cashback loyalty system and access concierge delivery services through its Pasuyo feature.

“Other platforms offer pieces of the puzzle — we built the whole system,” the company said.