Will give data to restaurants with user consent: Food delivery firms

As discussions between aggregators and restaurant partners on data access and transparency materialise, food delivery platforms note that they will share customer information with restaurants only after obtaining explicit consent from customers.

- UDISHA SRIVASTAV

Aditya Mangla, chief executive officer of Eternal’s food delivery business, said the company will only share the phone numbers of users with consent, and the process is neither “sneaky nor automatic.” “We at Zomato are in the early stages of launching a feature on the app which gives customers the option to opt-into receive marketing and promotional updates directly from restaurants. If and when consent is provided — only the phone number will be shared with the restaurant. No other information will be shared. There's nothing sneaky or automati