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Value fashion retail finds its fit while premium struggles to measure up
Business Standard
|June 23, 2025
Word on Street: It embroiders strong edge with affordability, scale, and shift to organised retail
Listed value fashion retailers pulled ahead of premium and branded apparel in 2024-25 (FY25) and are well positioned to sustain strong growth in 2025-26 despite a high base. Trent remained an outlier, but most branded and premium retailers delivered subdued revenue growth in the January-March quarter (Q4) and across FY25.
Their robust operational performance came through in stock returns: the four value fashion retailers—Vishal Mega Mart (VMM), V-Mart Retail, Baazar Style Retail (Style Baazar), and V2 Retail—gained an average of 19 per cent over the past three months, versus 10 per cent for premium and branded apparel firms.
The Street remains optimistic about the segment, citing its deep addressable market and the shift from unorganised to organised retail.
The value segment—spanning mass market and economy products—accounts for 60 per cent of India's apparel market, making it the dominant force.
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