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Tanishq charts course for 2x growth as gold glitters

Business Standard

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April 24, 2025

From reducing making charges to expanding its line of 18 carat (kt) wedding jewellery, Tanishq, from the house of Tata, has undertaken several steps to ensure a healthy growth trend even as gold prices continue to skyrocket.

- AKSHARA SRIVASTAVA

Tanishq charts course for 2x growth as gold glitters

Earlier this week, gold prices hit the 1 lakh mark for 10 grams.

This comes right before Akshaya Tritiya and a spree of wedding dates in the coming month.

"Gold has breached a psychological mark, and that is a reality we will have to adapt to. At Tanishq, we are expanding our range of 18 kt jewellery in plain gold. This is because sooner or later, people will realise their budgets cannot be stretched," Ajoy Chawla, chief executive officer, jewellery division at Titan Company, told Business Standard. Launched in the January-March quarter, the company is working towards aggressively expanding this range.

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