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Sellers passed on over ₹100 cr in GST relief to customers: Amazon India
Business Standard
|October 01, 2025
Amazon India’s monthlong Great Indian Festival (AGIF) sale attracted 380 million customer visits in its first 48 hours, with more than 70 per cent coming from Tier-II and Tier-III cities, showcasing how India’s ecommerce expansion is accelerating beyond major metros.
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Recent goods and services tax (GST) reforms reduced rates on appliances and electronics, enabling sellers on Amazon to pass on over ₹100 crore in savings to customers. In a video interview with Peerzada Abrar, Saurabh Srivastava, vice-president at Amazon India, said the platform added 12 new fulfilment centres, six sort centres, and 45 delivery stations while hiring 150,000 seasonal workers to support the surge. Edited excerpts:
How has been the response to the AGIF this year and the impact of the GST 2.0 reforms? Are you seeing permanent behavioural changes in premium electronics purchasing, or do you expect demand to normalise once the tax savings novelty diminishes?
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