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OpenAI turns ChatGPT into personal shopping scout
Business Standard
|November 26, 2025
OpenAI on Tuesday launched a shopping research feature in its flagship chatbot, ChatGPT, which can help users find the right products by describing the product or the event for which they want to purchase it, the company said in a blog post.
The research assistant will ask users questions about the product they want to buy, research it across various websites, and help deliver a personalised buyer's guide. The research feature will also build on users' past interactions with ChatGPT to understand which products they like, the company said.
"Shopping research is starting to roll out today (Tuesday) on mobile and web for logged-in ChatGPT users on Free, Go, Plus, and Pro plans. To help with holiday shopping, we're making nearly unlimited usage available to all plans through the holidays," OpenAI said.
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