Meta re-evaluates WhatsApp Pay in India’s payment landscape
Business Standard
|December 01, 2025
What trends do you see in the WhatsApp business messaging segment?
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■ More than 200,000 SMBs are already using Click-to-WhatsApp to run their day-to-day ops. These businesses typically generate 20-25 leads a day. Simple tools like catalogues and quick replies have made WhatsApp their primary storefront. As one business told us, “I don’t need a website developer anymore; I can do everything here.”
Given that India has close to 70-80 million small businesses, WhatsApp puts tech and customer engagement capabilities directly in their hands. Many of them use Instagram ads to target customers in a small radius and then funnel the entire conversation to WhatsApp.
On the large business side, two big drivers are emerging. The first is marketing messages. Almost every large e-commerce platform or bank uses WhatsApp to announce sales, new features, or offers.
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